Reels and Rods

At the heart of its design is the AIRDRIVE BAIL, a hollow yet robust component that reduces the reel's overall weight. This feature enhances the sensitivity and balance of the reel, allowing for more accurate casting and a smoother retrieval experience.

Discover the impressive performance and outstanding quality of the Shimano Sedona FJ.

23 Ninja LT features the lightweight Airdrive Rotor, enhancing winding balance and sensitivity, whilst Tough Digigear ensures high retrieving power and a silky smooth rotation.

Designed for short to medium distance feeder work, these N’ZON LT editions all feature a sub 5:1 ratio to improve the winding of heavy loads.

Available in 9ft, 10ft, 11ft and 12ft lengths, and with increasing casting weights. Featuring premium carbon fibre blanks with black stainless steel frame guides and titanium oxide rings.

Length: 13ft, Casting Weight: 5-15g, Sections: 3

Available in 8, 9, 10 and 11ft lengths, and with what Daiwa describe as notably progressive actions. Manufactured from Daiwa's leading HVF Nanoplus carbon fibre, and fitted out with premium Seguide TDG guides.

Available in 10 and 11ft lengths, and with what Daiwa describe as notably progressive actions. Manufactured from Daiwa's leading HVF Nanoplus carbon fibre, and fitted out with premium Seguide TDG guides.

Available in 10ft, 11ft and 12ft lengths and featuring premium carbon fibre blanks with black stainless steel frame guides and titanium oxide rings. Fitted with a down locking reel seat and a hook keeper just above the cork foregrip handle.

The Daiwa Matchman 23 Reel series gives you Daiwa performance and reliability at a price that wont break the bank. Featuring DS4 carbon composite main bodies and rotors, and strong Daiwa Digigear 2 internals.

The Cardinal reels are known for their quality in combination with an affordable price. Ideal reels for all-round spinning.

Shimano has achieved true perfection and this is a reel which is ideal for match fishing – whether you’re feeder or float fishing to catch that winning fish.